Clicks, Clout & Content: The Truth Behind Social Media Influence
In this conversation-style episode, Darrin is joined once again by longtime friend Liam for an honest, insightful, and funny discussion about the monetization of content and the rise of social media as a career path.
Using examples from music, movies, TV, and influencer culture, the two break down how the internet changed the way content is made—and paid for. They talk about the shift from creative storytelling to algorithm-driven content, and how that shift affects what Gen Z and Gen Alpha consume (and want to become).
They explore the difference between true creators and those chasing clicks, the blurred line between authenticity and performance, and what this means for young people who dream of becoming influencers.
It’s a balanced, no-shame conversation that asks:
Do young people really understand how the game works—and what it costs to play it?
